Blending, fermenting, package design−a lot goes into creating new cigars. But if you want the abridged version of our art, the cliff notes, it would be this: we listen to our fans; we learn as much as we can about what they like in life and in cigars; then we use it to create smokes that they’ll love.
That’s one reason why we host events for our fans and why we launch contests like Last Stick Standing. It lets your voice be heard−your feedback, your preferences, your honest (sometimes brutally so) opinions. And then we take all that information back home, where our small creative team begins brainstorming the next great CAO cigar.
So when you light up a CAO, give yourself a pat on the back. You helped make it.